“Buy local if you’re compelled to!”

Since_selling_bananas_on_the_street

As I putter down the main drag through town, I notice a little sign in the window of a pool and spa supply shop. In big, bold letters the sign reads: “Buy Local!”

Instantly I’m reminded of a distinction that was pointed out to me a while back by my good friend Kevin Donahue (we’re not really good friends, we’ve just messaged a few times. So it’s almost like he’s a bosom pal. That’s weird). The distinction Kevin made was between convincing and compelling. If I try to convince you to buy something, it’s for my reasons. If I compel you, it simply means I painted a picture so clear for you that you’re willing to give up the money in your pocket to get it.

Everywhere we go, we’re selling. When we ask someone to marry us, we’re selling. When we need to borrow a friend’s pickup, we have to sell him on the idea (tough sale sometimes). When we write a really good book, it becomes a bestseller.

How are your sales? Are you screaming to the prospects “Buy from me!”? 

Determine one area in your selling that you could swap a convince tactic with a compel tactic.

Let me know how it works for you in the comments!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s