Here’s a list of the top ten things I like about Safeway:
- The cashiers always ask how my day is going
- Their granola bars are always in the same section
- They have outdoor seating
- The bathroom is always clean and smells fine
- I’ve never got ice cream that was freezer burnt
- There’s a little light on above each open check-out for great long-distance visibility
- Their carts don’t generally wobble
- Cheese and peanuts and lamb shank are competitively priced
- I have a rewards number that gets me some money off
- They have coupons on stuff I like to buy
The only thing I don’t like about Safeway is the fact that I could’ve swapped their name brand with any one of their competitor’s at the beginning of this post and you wouldn’t have known the difference.
Actually, it’s not bad. It’s good. Good that they have comparable prices and rewards programs and wide enough parking spaces. But it’s not great. Great would be if they knew my name when I walked in the door. Great would be if they started a conversation about me, with me while checking me out (that’s not selfish, that’s customer relations). Great would be smiles and appreciation and caring and ‘I’m sorry’ and humans.
If you have a job, can you see the value in sticking your neck out like our fantasy Safeway friend? Want to stand out and get appreciated? Make a connection with a human being and treat them like the paying customer they are.
If you’re a business owner, can you see the value in leading the charge with your people to deliver this over-the-top service? It’s the best recipe for long-term growth, profit, and fulfilling work that I know of.
Take a leap that your competition won’t take and they won’t be competitors anymore.
Like this, my first post ever about Safeway? Leave a comment with your thoughts below!